CRUMB × RIVVIA
Our home in The Junction
What started as a two-month pop-up is now permanent.
CRUMB first moved into RIVVIA PROJECTS in The Junction for a short stay, bringing coffee and pastry into the store and two communities together under one roof.
The response gave us a pretty good reason to stay.
Today, the space is home to CRUMB’s second permanent café and the first RIVVIA PROJECTS flagship - bringing coffee, pastry, surf, street and golf together in The Junction.
Redesigned by Newcastle practice After Dark Design, the new space opens the building up to the street and gives both CRUMB and RIVVIA more room to grow.
205 Union Street
The Junction, Newcastle
Monday–Friday: 6AM - 3:30PM
Saturday–Sunday: 7AM - 2PM
The same CRUMB ritual, with a new home.
Our pastry is made fresh at our Newcastle bakery and delivered each morning, with a cabinet full of CRUMB favourites and monthly specials alongside specialty coffee, iced lattes and cold foams and matcha.
The Junction is our second permanent café, joining our original home in Lambton.
Beyond the cabinet, expect CRUMB Run Club, collaborations, events and the occasional thing we haven’t thought of yet.
CRUMB AT THE JUNCTION
The Junction is the first flagship for RIVVIA PROJECTS, the Australian lifestyle brand founded by professional surfer and Olympian Julian Wilson.
Wilson now calls Newcastle home with his family and started RIVVIA here. He is joined at the flagship by Newcastle-born professional surfer Ryan Callinan.
Spanning surf, street and golf, the store brings together RIVVIA collections, new product categories, in-store exclusives and collaborations.
It’s also a permanent home for the wider RIVVIA world - from film projects and collection releases to golf and community events.
RIVVIA PROJECTS
TWO WORLDS, ONE SPACE.
The original pop-up showed us how naturally the two could exist together.
Coffee while you browse. Pastry before the beach. Run Club followed by breakfast. New collections, collaborations and events bringing both communities through the same doors.
What was temporary now has a permanent home in The Junction.
Here to stay.
VISIT US
CRUMB × RIVVIA PROJECTS
205 Union Street
The Junction, Newcastle
Monday–Friday: 6AM - 3:30PM
Saturday–Sunday: 7AM - 2PM
No bookings. Just turn up.